Your AI salesperson that sells to other AIs.
ChatGPT and other AI assistants are already shopping for your customers. Hal answers their questions, takes inquiries and books meetings, so the AI picks you.
Free AI-readiness scan
Example report
A typical plumber’s website
Found & understood
60 out of 100
Assistants can read your site, with some gaps.
Ready for AI agents to act
15 out of 100
Agents can’t contact or book you without a person stepping in.
- Missing No MCP server card, so agents can’t find a way to act on the site.
- Partial A contact form exists, but agents have to fill it in like a person would.
- Pass Business details are marked up for search engines and assistants.
Every finding comes with a plain-language fix.
Why now
Buyers are asking AI assistants to find, compare and book.
“Find me a plumber who can come today” now goes to ChatGPT, Claude or Perplexity as often as to a search box. The assistant reads a handful of sites, picks one, and increasingly tries to make the booking itself.
If an assistant can’t understand your site, or can’t send an inquiry without a person filling in a form, it moves on to a business it can work with. You never see the lead you lost.
How it works
Three steps, about ten minutes.
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Install the plugin
Add the Salesman Hal plugin to your WordPress site and connect it. It proves you own the domain, then publishes the files AI agents look for.
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Hal learns your business
Hal reads your public pages, services and contact details, and finds your Gravity Forms, Contact Form 7 or WPForms forms. Password-protected pages and pages marked noindex in Yoast or Rank Math stay private.
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AI assistants get answers and book
Assistants ask Hal about your business, send inquiries and quote requests into your own forms, and book meetings on your Calendly.
What Hal does
Meet Hal. He only talks to robots.
Hal is your business’s representative to AI assistants. He doesn’t chat with your website visitors; he works with the assistants they send.
Answers questions
Services, hours, service area and anything on your site, answered from your own pages, so assistants describe you accurately.
Takes inquiries and quotes
Requests go into the forms you already use, so your usual notifications, CRM hooks and entries all happen as if a person filled them in.
Books meetings
Connect Calendly and assistants can see your open times and book them. Every booking is tagged, so you know AI sent it.
Assistants have to confirm the visitor agreed before Hal sends anything, and every request is rate-limited, so your inbox doesn’t fill with spam.
See what AI does on your site
A monthly report on AI visits, leads and bookings.
The plugin spots AI agents as they read your site, and Hal logs everything they do through him. Your dashboard shows who came, why, and what they sent you.
- AI agent visits
- 312
- MCP tool calls
- 47
- Leads from AI
- 6
- Meetings booked by AI
- 3
| Agent | Why it visits | Visits |
|---|---|---|
| ChatGPT-User OpenAI | Answering someone’s question | 118 |
| PerplexityBot Perplexity | Indexing for AI search | 96 |
| Claude-User Anthropic | Answering someone’s question | 54 |
| GPTBot OpenAI | Collecting training data | 44 |
Who it’s for
Businesses that win work from a call, a form or a booking.
Local service businesses
Plumbers, HVAC, electricians, roofers, real estate and mortgage teams: anyone whose customers ask an assistant to find someone and set up a visit or a call.
Agencies
Run Hal across your clients’ WordPress sites from one login, and show them a monthly report on what AI assistants did for their business.
Pricing
Start free. Pay when AI sends you work.
Free
$0 / month
See where you stand and get the basics in front of AI assistants.
- The AI-readiness scan, any time
- Your business info and contact form open to AI agents
- AI agent visit stats
Pro
$39 / month
For businesses that want AI assistants booking real work.
- Everything in Free
- Inquiries and quote requests into your own forms
- Meetings booked straight onto your Calendly
- About 5 AI-sourced leads included each month, then a few dollars per extra lead
- Monthly AI agent report
Agency
$10–15 / month per site
For agencies running Hal across client sites.
- Everything in Pro, on every client site
- One login for all your sites
- Volume pricing; white label from about 10 sites
Questions
FAQ
What does the free scan check?
Whether AI assistants can find and understand your business (structured data, robots.txt rules for AI crawlers, llms.txt) and whether AI agents can act on it (forms they can use, booking, and the MCP discovery files agents look for). It only reads public pages, and every finding comes with a fix.
Do I need to change my website?
No. The WordPress plugin adds what agents need without touching your design, and inquiries go into the forms you already have.
Which forms and calendars work?
Gravity Forms, Contact Form 7 and WPForms for inquiries and quotes, and Calendly for bookings. If your form needs an answer the assistant didn’t give, Hal asks the assistant to get it from the visitor. If your site can’t take the request, Hal emails it to you instead.
Is my site on WordPress required?
For now, yes: the plugin is how Hal learns your site and receives requests. The scan works on any site.
What is MCP?
The Model Context Protocol is the standard way AI assistants connect to outside tools. Hal gives your business its own MCP server, so assistants can ask about you and act for their users without scraping your pages.
What stops spam?
An assistant has to confirm the visitor agreed before Hal sends an inquiry or books a meeting, and requests are rate-limited per visitor and per site. Consent boxes on your forms are never ticked for anyone.
Can AI assistants book you today?
Find out in about ten seconds.